Salena Lawrence

SALENA LAWRENCE

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SALENA LAWRENCE

CASE
STUDIES

01

Content Strategy

Audience Engagement

Brand Voice Transformation

SEO Integration

Mylk Labs

This case study details how I transformed Mylk Labs’ social presence through strategic content planning, engagement tactics, and SEO optimization, achieving 245% engagement growth and positioning the brand as a lifestyle authority.

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01

email design
web design
Ui/UX Design

Mylk Labs

In this case study, the focus was on developing and sharing engaging content across multiple platforms, integrating SEO practices to improve visibility, and driving user engagement through visual content, polls, and other interactive elements.

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02

Budget Optimization

Dynamic Retargeting

Creative Testing

Conversion Scaling

DogID

This case study highlights how I scaled DogID’s revenue to $951K by reducing CAC by 65%, optimizing budgets, and using dynamic retargeting across Meta, TikTok, and YouTube.

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02

Budget Optimization

Dynamic Retargeting

Creative Testing

Conversion Scaling

Dogid

This case study highlights how I scaled DogID’s revenue to $951K by reducing CAC by 65%, optimizing budgets, and using dynamic retargeting across Meta, TikTok, and YouTube.

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03

Real-Time Engagement

Reputation Management

Customer Sentiment Transformation

Cross-Platform Strategy

Brewdog

This case study highlights BrewDog’s shift to a community-focused platform, achieving a 45.9% engagement rate and 930% growth in Likes through real-time responses and proactive reputation management.

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03

Real-Time Engagement

Reputation Management

Customer Sentiment

Cross-Platform Strategy

Brewdog

This case study highlights BrewDog’s shift to a community-focused platform, achieving a 45.9% engagement rate and 930% growth in Likes through real-time responses and proactive reputation management.

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04

Data-Driven Insights

Audience Growth

Content Optimization

ROI Measurement

Tony’s Chocolonely

This case study showcases how data-driven strategies grew Tony’s organic traffic by 58%, engagement by 40%, and online sales by 33%, while enhancing their mission-driven content.

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04

Data-Driven Insights

Audience Growth

Content Optimization

ROI Measurement

Tony’s Chocolonely

This case study showcases how data-driven strategies grew Tony’s organic traffic by 58%, engagement by 40%, and online sales by 33%, while enhancing their mission-driven content.

 
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05

Micro-Influencer Strategy

Engagement Growth

Revenue Generation

Campaign Coordination

Blume

This case study demonstrates how a structured micro-influencer campaign delivered a 300% ROI, increased traffic by 42%, and strengthened Blume’s brand loyalty across key platforms.

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05

Micro-Influencer Strategy

Engagement Growth

Revenue Generation

Campaign Coordination

Blume

This case study demonstrates how a structured micro-influencer campaign delivered a 300% ROI, increased traffic by 42%, and strengthened Blume’s brand loyalty across key platforms.

 
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06

Real-Time Engagement

Trend Spotting

Content Diversification

Community Connection

Ooni

This case study illustrates how Ooni’s cross-platform strategy drove a 310% increase in reach, 200% growth in video views, and strengthened their community of pizza enthusiasts.

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06

Real-Time Engagement

Trend Spotting

Content Mix

Community Connection

OONI

This case study illustrates how Ooni’s cross-platform strategy drove a 310% increase in reach, 200% growth in video views, and strengthened their community of pizza enthusiasts.

 
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