Analytical Tools:
Design & Content Tools:
Throughout my career, I‘ve overseen social strategy for A-list brands, directing paid media budgets of $300K quarterly. I oversee social media efforts for two major CPG brands, developing over 60 platform-native assets per month and achieving a 12.4% increase in engagement rate. My cross-channel initiatives created $320K in social commerce revenue for the second half of 2024 alone.
Meta Blueprint certified, Google Analytics certified, and TikTok Shop certified, I am an expert in leveraging tools like Dash Hudson, Sprout Social, and Adobe Premiere Pro to create campaigns that connect and drive quantifiable results.
Beyond professional pursuits, I am also very passionate about digital storytelling and community building. From campaign development, content optimization, to finding innovative marketing strategies, I love driving results that inspire and bring people together.
Let’s connect to create memorable digital experiences that drive engagement and growth.