Mylk Labs
Transformed Mylk Labs' social presence through strategic content planning and storytelling
ACHIEVEMENTS AT A GLANCE
2.5K → 2.8k
followers
1.2% → 2.8%
engagement
$0 → $22K
revenue
CASE STUDY SUMMARY
Project Index
Executive Summary
As Social Media Manager at Anomaly, I elevated Mylk Labs’ social presence through strategic content planning and audience-first storytelling. Over six months, we achieved a 25% engagement growth, a 35% increase in direct sales, and positioned the brand as a lifestyle authority in the competitive breakfast market.
PROJECT DETAILS
Duration: 6 months
Campaign Budget: $6,000
Target Platforms: • Pinterest• Facebook • Instagram
Tools: • Google Analytics • Hootsuite • Canva • Later • Meta Ads Manager
Skills Used: • Content Strategy • Analytics • Community Building • Visual Storytelling • SEO • Campaign Execution
01. CHALLENGE/OPPORTUNITY
CHALLENGE/OPPORTUNITY
Mylk Labs needed to transition from sporadic, product-centric posting to a cohesive lifestyle brand that resonated with health-conscious millennials. Limited resources and inconsistent messaging hindered engagement and brand identity.
INITIAL AUDIT REVEALED:
An audit identified fragmented content strategy and inconsistent brand voice as the main barriers to engagement. Mylk Labs required a unified strategy to position itself as a lifestyle authority while boosting reach and community connection.
01. STRATEGY & APPROACH
STRATEGY
Platform Focus:
• Prioritized Instagram to target design-conscious millennials.
Content Pillars:
• Product Education: Highlighted nutritional benefits and premium ingredients.
• Lifestyle Integration: Shared morning routines and wellness tips.
• Recipe Innovation: Showcased creative oatmeal recipes.
• Behind-the-Brand: Shared founder stories and production insights.
APPROACH
Visual Cohesion:
• Created brand-specific templates and color palettes for consistent storytelling.
Performance Tracking:
• Conducted weekly reviews and A/B testing to optimize content performance.
02. IMPLEMENTATION & EXECUTION
Education
Content
Content Type: Educational Recipes
Primary Focus: Product Education
Core Strategy: Shared simple, creative recipes to engage audiences and boost saves.
Key Tactics:
• Recipe tutorials increased saves by 15%
• Morning posts (7-9 AM) increased reach by 20%
• Step-by-step formats significantly boosted engagement.
Video
Pin
Content Type: UGC & Engagement Campaigns
Primary Focus: Community Interaction
Core Strategy: Leveraged UGC and interactive content to build loyalty and engagement.
Key Tactics:
• UGC campaigns drove 1.2x more shares than branded content
• Story polls increased DM engagement by 25%
• Weekly Q&As fostered consistent audience interaction.
Video
Reel
Content Type: Tutorials & Behind-the-Scenes
Primary Focus: Trust Building & Lifestyle Integration
Core Strategy: Combined tutorials with behind-the-scenes content to humanize the brand.
Key Tactics:
• Behind-the-scenes content increased relatability and community connection.
• Tutorials drove 1.8x more clicks to product pages
• Lifestyle-focused posts delivered the highest engagement rates.
04. RESULTS & IMPACT
Engagement Surge
Follower Growth
Revenue Impact
Revenue
Impact
Brand Awareness
KEY LEARNINGS
Content Optimization:
• Recipe content achieved a 5.2% save rate, driving sustained engagement.
Audience Engagement:
• Behind-the-scenes posts performed 12% better than other content.
Timing Strategy:
• Morning posts delivered 1.2x higher reach and interaction.
IMPACT
Community Growth:
• Increased comment-to-follower ratio by +20%.
Content Effectiveness:
• +3.8% save rate and +45% story completion rate across platforms.
Brand Awareness:
• Achieved monthly reach growth of +15%, reinforcing Mylk Labs’ authority in the breakfast market.
